Best ways to promote Ecommerce StoreImagine you’re on Google searching for sites to buy a simple sports shoe. You will be shocked at how many different websites sell them, with variants ranging from cheap quality shoes to even diamond-studded ones. In a marketplace with so much competition, getting customers to your website requires you to have solid e-commerce marketing strategies.
E-Commerce is one of the biggest rising sectors in the world. Apart from the giants such as Amazon, eBay, Alibaba, etc, there are numerous others a well. This increasing competition has made it hard to attract customers to your less-known eCommerce website. This is where your eCommerce website promotion through a well planned out and executed e-commerce website marketing strategy is a lifesaver.
There are two ways of promoting an Ecommerce Business -
Through this article, we’ll focus more on online marketing as these are bound to generate significantly higher results and are of much more benefit to your website.
- Online Marketing
- Offline Marketing
Online Marketing for Ecommerce WebsiteIn this digital era, the vast majority of our daily lives revolve around the internet. Be it for movies, memes, recipes, shopping, or even to consult a doctor, everything and everyone is using the internet. As an eCommerce website, you can use this to your advantage by taking your marketing strategies online.
Digital marketing agencies focus on developing and implementing online strategies that revolve around your website, thereby increasing the amount of traffic your site receives. This, in turn, will help in getting you more inquiries, and eventually in high enrolment rates. And as mentioned earlier, the fact that people have easy access to the internet allows this to be the most effective mode of marketing. By implementing online marketing aka digital marketing strategy for eCommerce websites, you can increase your sales and customers. The following sections will cover some of the e-commerce marketing ideas you can follow.
"Business has only two functions – marketing and innovation." - Milan Kundera
SEO StrategyIf someone wants to search for a product to buy, it is almost always likely that they use Google or other search engines to do so. Even if the people do know the exact website address of the eCommerce company, they still prefer to use search engines such as Google, Bing, etc to visit them. By using this to your advantage with SEO strategies, you can get more traffic to your eCommerce website.
SEO (Search Engine Optimization) strategies such as on-page optimization and off-page optimization are a game-changer. When done efficiently, they can bring you a large amount of quality traffic. In the case of on-page optimization, digital marketing agencies will work on developing and optimizing the content that is on your e-commerce website. However, for the off-page activities, they focus on using strategies such as link building on other external websites to bring you traffic.
Content Generation & MarketingIn digital marketing, content is king. This is a cliche statement that is correct to every bit. Be it textual, images, videos, or even audio, content is a huge factor when it comes to your marketing. Developing relevant and engaging content can attract your target audience like no other. This, however, doesn’t mean you promote your product directly. You can use well-developed content to educate your audience and create an awareness of your brand and products in the general public. On top of this, content marketing can also allow your website and its individual pages to rank higher up in the SERPs (Search Engine Results Page).
The content generation will play a major role in attracting people to your eCommerce websites. You can develop various types of content such as blog posts on a certain product, tutorials to use a product, and so on. These will ensure that your visitors know about your brand and they will perceive your eCommerce company as possessing expert knowledge in your niche.
Use Social Media for PromotionWith several companies and brands using social media, social media marketing for e-commerce business is a no brainer. Being used by almost 3 billion people on the planet, social media is a place with huge potential for marketing your website.
Since eCommerce marketing has a large emphasis on displaying images of the products, social media and eCommerce are like they are made for each other. In this case, social media optimization can include creating your website’s page, updating regular posts about your products, placing strategically placed ads displaying your products, as well adding tags that can let the customer go directly to the shopping cart from the social media feed, etc.
As one of the oldest forms of digital marketing, email marketing for e-commerce is still a solid strategy. Email campaigning has the power to convert prospective customers into sales. A major advantage of email marketing is that you can set up automated emails, sort and choose the subscribers in the mailing list, and be on every step of the buyer’s journey to purchase your products. What’s better is that they are cheaper than other forms of digital marketing. The fact that people who receive your emails have actually signed up for promotional emails make sure that your emails are going to people who are open to buying.
Implement Email Campaigns
"Never forget social media is for reach but email is for revenue. — Bryan Eisenberg
Implement Mobile Commerce (M-Commerce)
Owing to the busy schedule of people today, a large percentage of internet users prefer to use the internet through their mobile phones or other portable devices. A good way to make use of this is by implementing mobile commerce aka m-commerce. With the help of mobile applications for your e-commerce company, you can make it easier for the customers to make a purchase and make transactions from their phones directly. Apart from this, you can also benefit from the fact that you will be able to send notifications, discount deals, promotional messages, etc to the customer’s phone directly.
Online AdvertisingApart from performing SEO, another easy way to attract customers is through online advertising for eCommerce business websites. By creating and using ads across various websites and social media platforms, you can up your marketing game significantly. You can use Pay Per Click ads as well as social media ads to do so.
Facebook & Instagram Advertising
As two of the largest social media platforms in the world, Facebook and Instagram are the best platforms for your online advertising. Thanks to the huge number of users, you can reach out to a wide audience through these by placing Instagram and Facebook ads for e-commerce websites. You can even place an ad on either one of these and connect it to the other thanks to Instagram being owned by Facebook.
Google Shopping Ads
Also known as Google product listing ads, Google shopping ads are a strong platform for you to market your eCommerce website. You can do this by connecting your product feed with the Google merchant center, and performing the necessary steps to set up the campaign. Google Shopping Ads works in a similar way as Google Adwords for the eCommerce website. When a user searches for a specific product, your product listing will be featured above the organic search results along with the product image, rate, rating, and the brand. This will increase your visibility and make it easier for your audience to click and redirect to the product page directly.
YouTube is the world’s leading video streaming website. This makes it a great place to promote your business as well. With YouTube ads, you can set up video ads on your e-commerce website. These ads will be played before certain videos that are relevant to your domain. Being a video ad and the huge user base of YouTube makes it easier for you to reach a large audience.
Tik Tok Ads
With over half a billion users, Tik Tok is a leading video streaming application. Your e-commerce website can benefit from this large user base by performing your advertising on the app. Since Tik Tok Ads are still in the growing phase, there is less competition. Therefore, this is the best time to gain visibility and increase your sales by developing catchy and engaging advertisements.
Optimize for Voice Search
The latest trend in searches today is voice search. With people finding it cumbersome to type and search, they prefer simply searching for a term using their voice. Voice searches including Google Assistant, Siri, Alexa, etc making it more convenient and fast, optimizing voice search for eCommerce website it’ll help you target the people who use this service as well.
"Video is an effective form of Communication that needs to be integrated into each and every aspect of your existing marketing efforts." - James Wedmore
Use Video Marketing
With our lives getting busier day by day, people often do not have the patience or time to read junks of text. This has increased the rate of consumption of video content. You can make use of this trend by creating video content for marketing and publishing them. These can be video tutorials of your products, videos explaining the advantages of a certain product, etc. You can also create video ads and use them on social media platforms such as YouTube, TikTok, etc.
Implement a Customer Loyalty Program
A good technique to boost your customer retention, cost efficiency, gain customer referrals, and getting excellent reviews is to implement a strong customer loyalty program. Loyalty programs work on recognizing and rewarding your current customers who use your website often. You can do this by sending them special discounts, incentives, offers, and also by providing them with product suggestions and deals that are based on their purchase history and customer-provided data.
Implement Remarketing Strategy
Though you have put immense effort into marketing strategies to get traffic into your eCommerce website, not everyone who visits the sites becomes a customer on their first visit. To be realistic, the lion’s share of the first time visitors wouldn’t buy your product due to several reasons. This is why implementing a remarketing strategy is vital to your business. Through this, you can target the people who have already visited your website and expressed their interest in a specific product. With the help of Google Analytics and other tools that help you track your visitors, you can create a remarketing audience and shoot your strategy on them. This is assured to increase your conversion rates to a great extent.
Offline Marketing for Ecommerce BusinessThough it is less effective than digital marketing in this digital era, offline or traditional marketing is still a powerful tool for your eCommerce business promotion. The following are some of the ways in which you can proceed with your e-commerce business advertising.
Hoardings & BannersHoardings and banners have been in use for a long time now. This still remains effective even today. By using more images and less text, hoardings, billboards, and banners are the basics yet one of the most effective offline marketing techniques. They are some of the best methods to grab the attention of people. By placing them in strategic areas, you can target various groups of the audience with great effect.
TV AdvertisingTelevision has been one of the best modes of advertising over the years and is still the same today. You will have to create a catchy and smart ad in order to grab the attention of the viewer. When done right, this can produce results that can even rival that of online marketing. However, despite its effectiveness, it is also one of the most expensive modes of advertising.
Newspaper AdvertisingNewspapers have been around for decades now. It still remains an effective method of advertising. Be it in paper form or online, newspaper advertising is one of the easiest and fastest ways to reach out to people. You can place your ads on various sections and pages of a local or national newspaper depending on your marketing budget. However, the key is to ensure that your ad is unique, catchy, and would make the reader want to visit your website.
With almost everything being sold online, there is a huge rise in eCommerce websites. To match this pace and attract the attention of people to your own e-commerce company, online marketing is the way to go. Through digital marketing, you can grow at a fast pace by targeting your audience easily. WGBL India Pvt. Ltd. is a leading digital marketing agency providing complete marketing solutions. Having helped several eCommerce companies, our digital marketing and print media services can transform your business. Reach out to us today to take your business to the next level.
Posted On 14 May, 2020
Posted In Marketing.