1. Why optimise content for Questions?
Many of us today go on the internet and other search engines like Google and Bing if we get confused and what to obtain some answers to any query. If you understand this point, then the answer should always have the keywords used in the question as to give the result(s) on the search engine. This point should be taken into understanding and the answer should be written complying to the SEO (Search Engine Optimization) and should ultimately help out and sort all the user's queries and questions alike. Optimizing content for questions sometimes and posting it on your website is a great way of getting leads to your website and thus, leads to the business promotion that lets increased organic traffic and search visibility. Using questions on your landing pages and/or social media and business will surely improve your engagement in digital marketing.
2. Types of Questions
Questions are highly engaging and asking a question triggers a natural reflex for answering it in us human beings. Basic questions are here to usually define the concepts of whatever that question be. You do not need to write lengthy explanations for such questions and people go for just quick and easy-to-understand answers here.
This type usually relates to the step by step explanations given. A great tip would be adding videos or even audio instructions to help better understand the questioner landing on your page.
The branded question usually relates to your or maybe your competitor’s brand name or even the product name. They may include into knowing more about your product, its pros and cons and other specifications or details. Reviews can also be included to let one know more get a proper understanding of that particular product or service.
3. How To Find
“People Also Ask” is a new Google search element containing related questions fulfilling the whole given query. Google is smart and generating this is computerized as will have all enough information and data to the given query. In business promotion ideas, this “People Also Ask” results are important for us content marketers on two fronts. Firstly, they allow us a good insight into what the target audience is looking for. Secondly, it also allows us organic search visibility.
- Google / Bing SERPs (Search Engine Result Pages)
As a content marketer, always have a habit of going on to the search engines like Google / Bing and searching for terms that you think will be used by your target customer and then study the result pages and learn more from the leads you get. This is a very useful content marketing tactic and a practice you must surely do to grow more in this sector. I use it quite often to promote my business. This helps keep the monitor on the stuff that is available on the net for the target customer these days on the web and thus you can recheck with your company’s pages or even the competitor’s pages and work as demanded.
This is another search-based tool for online content marketers. This feature by Google gives you a drown-down and a list of queries which matches your old search results and also depends on the ways in which you have previously used the internet on that system. This drop-down list will let you auto-complete your query and saves your time typing out the whole sentence as well. This ‘Google Suggest’ feature also works on the latest searches by other internet users and leads you to where more traffic is going.
4. Use Quora and other Discussion Boards
Quora is the largest network where you will find loads of users asking questions and seeking for answers. It then allows other users in the network to answer the questions for those users and all this is just a great Q and A information for many. In the field of digital marketing, this is a dead end as Quora is free to use and the users take care of the whole questioning and answering process. Apart from this, there are many Discussion board websites which are devised in the same way and let one post questions and get answers on the same topic or lead. Use your head and getting leads to your desired website is not so hard once you know how the system works.
Posted On 19 Jan, 2018
By prachi bankar
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Posted In SEO.
